Populate internal search. I have set a merchandising evar in a product string which is supposed to get attributed to a success event at the next step. . The reason I ask is with the typical Product Finding Method reports proposed by Adobe Consulting, internal campaigns links and navigation links (browsing) to category pages are mutually exclusive because each report will be populated with a "non-value" when a customer either Browsers to a category o. Hi Harry, Thanks for your reply. You establish a relationship between a variable value and metadata related to that value. eVar17, eVar19, event52) are different than the raw data identifiers in the database. Business requirement is to create dashboard for onsite finding method (which is being captured in merchandising evar) What would be the KPIs that I have to consider?In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. If the evar is set as conversion syntax, you would have to make sure all the below mentioned actions are happening on the same hit: The merchandising eVar is set with a value. You definitely want to use Merchandising eVars for the additional items you want to track. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. product variable: s. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsNow go to the gear icon on the top right and select 'add container'. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. But I am seeing an issue with this eVar5. To configure the destination where Data Warehouse reports are sent: Begin creating a request in Adobe Analytics by selecting Tools > Data Warehouse > Add. If you use these XDM Field Paths, no additional configuration is necessary to send data to Adobe Analytics. The "Name" that you see when tracking eVars and events (i. Common uses cases for processing rules. I'm attempting a Freeform Table in Workspace but my Product Position eVar is always Unspecified. Adobe Analytics. Using this syntax, if a Cart Addition occurs, you can set your Cart Add Success Event and Merchandising eVars as shown in this example: s. Without merchandising evars, both Jacket and Shoe would be credited with the internal search of shoe. tsv" after extracting the Data Feed ZIP file. Merchandising Variables: Unexpected Products. The first option is to set two eVars – one with Merchandising and one without. An eVar can be visit-based and function similarly to cookies. eVars allow us to give context to our visitors’ behaviors (i. Admin. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Values passed into eVar variables follow the user for a. Keep these potential extra characters in mind if your implementation regularly sends values that exceed character limits. . In previous versions of Adobe Analytics, it had special treatment where it could be used as a breakdown to most dimensions. Adobe Experience League | Community | CommunityCommunity of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsAdobe recommends using eVars in most cases. Courses Tutorials Events Instructor-led training Browse content library View all learning optionsCustom variables that tie to the products dimension. Once you have set the eVar, each product viewed will have a its own Pricing State value and Adobe Analytics will wait and see which products are. To build a report for a Data Warehouse request: Begin creating a request in Adobe Analytics by selecting Tools > Data Warehouse > Add. Data is delivered in hourly batches at the conclusion of each hour, or in daily batches at the conclusion of each day. Find the Merchandising eVar instance for each lookup value in the. An eVar can be visit-based and function similarly to cookies. . If you've already created a ticket with customer care, definitely mention this to them and give them exact steps to reproduce. We need to - 608679Sign In. Populate a campaign ID from a query string parameter. Learn ways to implement Adobe Analytics. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. I am not sure if I use merchandising eVar though? Hi guys, Basically we use a merchandising eVar to capture product type on some product interactions. event1000. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. products: s. Event85 is specific to different values of evar63 - it may be omitted or it may be set to event85=2. In the downloadable spreadsheet, we’ll walk you though the discovery, audit,. There are screenshots below for app and web calls validated: App: Web :Backslash. value, depending on which event that you want to bind to a product. Thank you! - 608679Hi everyone, Could you please help me with debugging the following issue. . Ben will be online to answer your Analytics and Adobe Summit questions. A very simple example which is given even in adobe docs is - Say a regular eVar captures search term. There is no limit for report suites in Adobe Analytics. Jobs are individual tasks that outputs a compressed file. event901to1000. s. The following Analytics tools cannot push data via SFTP: Reports & Analytics; Ad Hoc Analysis; Report Builder; Pull Delivery. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print; Report; eVars and events in product variable are proceeded by 1&2. Syntax: 'Conversion Variable Syntax'. Courses Tutorials Certification Events Tutorials Certification EventsCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo Engage- Do you know how the eVar is configured in the admin console? Is it set to use product syntax or conversion variable syntax (with a binding event)? And, is the analytics call configured correctly based on configuration? For more information on eVar configuration settings: Setting and Expiration Setting for Merchandizing Evars set to different values throughout the day. To specify the metric type when building a calculated metric: Select the gear icon next to the metric whose type you want to select. Ok, for anyone following this, or who comes across this later, I am going to change the values. If set up with Conversion Variable Syntax (I haven't used this setup. Adobe Analytics allows for only one Expiration setting at a time, per eVar. give the name of the eVar "merch". Q9 What is eVar, Props, List props and Events in adobe analytics?. In this example, you would have two internal search phrase eVars and just have to label them correctly (i. . However, this isn't true. . Learn. For additional details, see Create a Data Warehouse request. In the current version of Adobe. Locate the eVars section. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. Furthermore, you can see more than 100% of a conversion event attributed to "None" if a user purchases multiple. These are based on either an eVar or custom events. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. Experience Cloud AdvocatesFor instance, sometimes you need to set s. . Both details will help understand the problem, but the link. put("&&&products", - 608679If the variable is used in s. Any event is hit based, it does not persist after the hit. Have a nice day. for eVar, they mentioned that it is a persistence variable which can be used to hold conversion related info. The maximum length for this field is 100 bytes. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101Sign In. This adds a nested container in your segment. By passing in a “fake. Admin. products' attributes. Doc. . Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. Courses Tutorials Events Instructor-led training View all learning optionsHi , Good Morning Thanks. Issue is if a customer purchase. Two columns are dedicated to each eVar; one for direct data collection, and the other for persisting values. Hi Ok, Let me explain our actual requirement. Keep these potential extra characters in mind if your implementation regularly sends values that exceed character limits. On the New Data Warehouse request page, select the Build your report tab. s. When you send data to Adobe Analytics, data collection servers translate the hit into a single row of data with hundreds of columns. Sign In. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud. - 452301Data is flowing into prop but not evar. If you want the file on your server, you have to pull it off Adobe’s server using SFTP from your server to Adobe’s FTP server. These fields are included in the Adobe Analytics ExperienceEvent Template. If you use “Product Syntax”, you should not see any instances for the eVar at all. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a. products string on a product level. Click on the 9-grid menu in the top right, then click Analytics. We use merchandising evars when we want to allocate credits at product level. Ensure that you communicate any anticipated traffic spikes ahead of time. If you do not do that then it will not work. Hi Irina, Maybe I'm overlooking something, but If you need the Merch eVar and current date together for future classification, wouldn't a - 190101Read real-world use cases of Experience Cloud products written by your peersan evar is used for merchandising. Hello, Urs, Thank you very much for the detailed answer, I will read that in detail. Best regards. deleting the eVar in your implementation would result in not sending the data to Adobe Analytics. Admin. if a user is searching on your page for the word "book" and later buy something, you can break down for the (last) search term. products get to be so long (mostly because they want the page title included in he merchandising eVar). The ‘Instances’ metric shows the number of times a dimension was explicitly defined in an image request. If you still do not receive the data feed files after rerunning them. A standard column contains data sent to Adobe from the image request. products=”;Fan-11980;;;;evar1=Lighting”. Following are some best practices for data feed processing and delivery. hi vitalin58577727 in short: the value of the prop is only stored on the hit where you set the prop. _atag. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Creative Cloud Document Cloud Commerce Marketo Engage Workfronthi @vitalin58777 what metric are you loking at? pageViews, visits? and do you set the value in each hit, page view or just once per visit? I assume that the difference is based on how the eVars keep their value. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. . The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Quick links. Log in to Adobe Analytics and navigate to Admin > Data feeds. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. Courses Tutorials Certification Events Instructor-led training View all learning optionsMerchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. It's true that they are not very useful, but there are still some cases where I love to use them ("entry/exit dimension" and "list props" are just 2 cases). (Conditional) If you previously configured. A binding event is set. I believe you make reference to the Merchandising eVar using product syntax: - 445003. Values passed into eVar variables follow the user for a predetermined period of time. This value remains tied to that product, even if one or more new values are later set for that p. Adobe Analytics. Evar is especially used to find conversion events with respect to data dimensions. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. For information on how to implement eVars, see eVars in the Implement user guide. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. Classifications can be used on most custom dimensions, such as Tracking code, props,. This tells Adobe Analytics that each impression (event20) should be tied to both a product and a placement. In Data Feeds, the post_product_list column may contain the merchandising eVar instances. es müssen auch unterschiedliche Werte rauskommen, aber wi. . It has been implement using conversion variable syntax. Let me know if you cannot find it in the list. products syntax is perhaps the trickiest one to get right. If you search for item A, go to product A page (price $50), add it to cart. Cheers!By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. Sign In. You can have multiple eVars in your product string, so you need to clearly show where each one is mapped, for example: When configuring the mapping, the list of Track events must be defined in both Adobe Analytics, and the Segment destination settings UI, including the properties to send as custom data variables. I'll revisit that. cisco_webteam. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. You're saying it's a traditional eVar, but like , my instincts would tell me it's been implemented as a Merchandising variable. 2K. are those eVars set up as Merchandising eVars? Merchandising eVars have special binding rules that could be impacting how the data is shown. For information on how to implement eVars, see eVars in the Implement user. Product Brand, e. products is very particular. Adobe’s authorized_keys file is in the . SOLVED Finding Method of a product ---Dashboard, what meaningful elements to include. In this example, you would have two internal search phrase eVars and just have. They are created and governed by feeds. . To clear eVar2= Offer1 and to clear the Persisted value use when customer visit Offer 2 The s. Evars: to me these are the real powerhouse items in adobe analytics. . Syntax: 'Conversion Variable Syntax'. . Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Select the THEN option and add the quantity evar in the nested container and set it equal to 250. Right now, the Merchandising eVar is failing because Adobe really doesn't know where to put it. You can have multiple eVars in your product string, so you need to clearly show where each one is mapped, for example:Enter a Segment property name on the left and an Adobe Analytics eVar number on the right. Harry, do you remember if your Merchandising evar used Product Syntax or Conversion variable syntax? I've got Client Care confirmation that - 190101 Thanks for the detail response and links to classifications. In this particular question, there is an internal campaign. Once all these actions are there in the same hit, In. I agree with . Starts at 1, and increments each time a new visit starts per visitor. because basically your user is searching for products. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. You can have multiple eVars in your product string, so you need to clearly show where each one is mapped, for example: Custom variables that tie to the products dimension. Read real-world use cases of Experience Cloud products written by your peersSign In. value, depending on which event that you want to bind to a product. Syntax: 'Conversion Variable Syntax' Allocation: 'First' Expiration: 'Purchase' Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. shoe brands (Nike, Adidas, Reebok, etc. Adobe Analytics. Only normal evars can be uploaded via data sources. the merchandising eVars allows you to "stick" variables to a specific product, eg. Our Inherited Implementation Playbook will help you take charge as the new Technical Owner of an existing implementation. I appreciate for your time thank you. Adobe recommends using eVars in most cases. You can request reports to display advanced data relationships from raw data based on your unique questions. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a. Topics: Dimensions. Hi Ben, Not much use for the wider audience here but have a chat with JK about how ABG solved this issue for cover packages with categories. It will break - 190101Hi Francois, I think the merchandising evar should be available in the 'Dimensions' category when you are in the segment manager. Thank you very much for the explanation. Data warehouse refers to the copy of Analytics data for storage and custom reports, which you can run by filtering the data. Is there a way to either concatenate the merchandising evar to the current date context variable (preserving all the event allocations to this evar) and upload the. Go to the Environments tab, the click Production Environment. Manage data using components like Segments, Calculated Metrics,. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. Merchandising events are mapped to productListItems[]. . you could even drop the "Conversion Variable Syntax" (as in not make this a Merchandising eVar) Since the Order ID applies to the entire order, and it's being set on the purchase event, it doesn't really need to be specifically stitched to the Products tracking. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. . Admin. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. as said I ask the StatusCoder page and save it in two different variables. Expiration: 'Purchase'. A page is loaded with multiple products displayed, it creates a 1st server call. In a report we need information recorded in the first call and in the second and third calls to be associated. You're welcome if you need any more help, don't hesitate to reach out!Hi , Is this a Merchandising eVar? The “instances” metric works differently on Merchandising eVars. it is a boon for a retail implementer where he has an option to track any activity on his. Adobe Analytics allows for only one Expiration setting at a time, per eVar. , keeping previous configuration and changing only "Expire After: to Hit" worked. . SOLVED Finding Method of a product ---Dashboard, what meaningful elements to include. But it would still persist in reporting (eVar2 still holding the old value). Analysis Workspace: Click Analytics > Workspace, open a project and click + New > Create Segment. Binding events are "prodView" and "scAdd". I'm not sure if i know how to implement your suggestion. In the top menu, click Admin > Data Feeds. Adobe Analytics | Merchandising eVars - Adam Greco Search Discovery 715 subscribers 2. Thanks! TMFind the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Then search for item B, go to product B page ($100). Then search for item B, go to product B pa. I'm having this issue right now with the Allocation revertingAnalytics components help you fine tune and empower your analysis of data. Expiration: 'Purchase'. Merchandising tracking within Adobe Analytics is one of the most powerful features of the tool when used in conjunction with the standard DMPG Data Layer Framework or an equivalent W3C specification Data Layer. Hi Ok, Let me explain our actual requirement. It also explains how merchandising eVars relate to product finding methods. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Locate the Events section, and set the Events drop-down list to purchase. if a user is searching on your page for the word "book" and later buy something, you can break down for the (last) search term. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. Can you give me an example? Let's take userA to the pageA UserA -> PageA>PageB>PageC-PageD Prop26 - ->PageA(200)->PageB(200)->Pa. However, this isn't true. But, based on your suggestion, I can go and change "Enable Merchandising: to Disabled". Click the Jobs tab near the top. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Locate the eVars section. Adobe Analytics. Harry, do you remember if your Merchandising evar used Product Syntax or Conversion variable syntax? I've got Client Care confirmation that - 190101Thanks for the detail response and links to classifications. products get to be so long (mostly because they want the page title included in he merchandising eVar). Created for: User Admin This help page describes how eVars work as a dimension. Set the merchandising eVar on the same call as Event 1, then doing a second call where Event 2 is called (but also passing s. In this SDEC session, Adam Greco will review the basics of Merchandising eVars. I need to capture the merchandising evar, - 190101 Hi Harry, Thanks for your reply. Meet our community of customer advocates. I still have a very basic question. If so, the report will be delivered much faster due to the pre-processing performed by Reports & Analytics for common metrics. Created for: User. In this use case you should not use multiple eVars. You can request reports to display advanced data relationships from raw data based on your unique questions. products without a quantity or price, but you also need to set either an increment event, a merchandising eVar, or. products) are set at the same time. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. products string (and s. Use standard SQL to query data within the data lake in Experience Platform. . Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Make sure when you configure the eVar within the Adobe Analytics interface, to enable it as a merchandising eVar, and set it as Product Syntax. term. Created for: Beginner. 00;;eVar5=Item2") I created - 608679In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. Read real-world use cases of Experience Cloud products written by your peersAdmin. . But it would still persist in reporting (eVar2 still holding the old value). _experience. channel (site sections) variable?Here is a video on the Data Feeds Management UI: Access Data feed management by following these steps: Log in to experiencecloud. We need to - 608679In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. 00;; someName =Item2" The issue is that either the proper eVar isn't being declared (and the entire "s. You should find the file "lookup. products. Courses Tutorials Certification Events Instructor-led training Tutorials Certification Events Instructor-led trainingWhen you create an integration with an Adobe partner using data connectors, Adobe can push re-marketing or other data to an FTP account, which you or the partner can download. This template does have field to populate merchandising evar or any event which you would like to pass within productListitems. The Merchandising Events setting allows you to set eVars and events on a per-product basis within the “products” string, and supports increment and. Adobe Analytics allows for only one Expiration setting at a time, per eVar. Hi Jennifer, Thanks for the above. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. This metric is useful when you want to see the number of times a dimension item was set without the hits where that value. You can pullout the data feed with columns like transactionid, post_transactionid, evar and post_evar(being used for breakdown) to check if they are tied wi. Normal eVar. If you use “Conversion Variable Syntax”, you should only see instances for cases, where all three (eVar, binding event and s. Rim Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to classify the product SKU with all the product specific metadata like color,manufacturer,brand etc . However, it attributes to the dimension item "None" unless all of the following happen on the same hit: The merchandising eVar is set with a value. I'm not sure what you mean by: Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? Even on the purchase page, you would still want to use Merchan. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. Learn ways to implement Adobe Analytics. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. For example, if you have an array variable named product_discount that you want associated with each product in the product string, a merchandising eVar mapping will create the s. . For a quick, five minute overview of the integration, check out the video Introduction to the Analytics for Advertising Cloud DSP Integration. Community of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsMetric type. Basically we use a merchandising eVar to capture product type on some product interactions. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Some standard metrics have been renamed from Adobe Analytics: Visitors = People, Visits = Sessions, Hits = Events. Copy an eVar into a prop to see paths. Go to the Rules tab, then click the desired rule (or create a rule). Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager. This very detailed document explains the concepts behind merchandising eVars, which process and allocate data differently than standard eVars. In Adobe Analytics, if an eVar is set as Merchandising with "Conversion Variable Syntax", but "Merchandising Binding Event" is not set (defaults to "Binding Events"), what will the binding events be? Screenshot: Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. When you reference these functions or methods,. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying whether the already-existing contents of the products variable will be changed/moved/deleted. event1. Items beyond the given limit are grouped in a bucket. These are based on either an eVar or custom events. For these internal campaigns, we're looking to associate the purchased SKUS for those promotions, not the entirety of the order. This help page describes how merchandising eVars work as a dimension. The default Adobe Analytics configuration will return only generic information about the device, such as device type, OS, browser, etc. In Adobe implementations, attaching an eVar value to the s. eVar is being set on the pageLoad. 1 Answer. HI Harry, Using Data Warehouse is possible, but quite challenging for a regular business user. One would expect the eVar to save with all selected d. For additional details, see Create a Data Warehouse request. ssh directory within the root directory of the user you log in. dessert flavour (salty, sweet, sour, etc. Experience Cloud Advocates Merchandising evars are used to correctly attribute the success factor. . products string allows you to associate an eVar with the products. Level 2 26-05-2023 08:02 PDT. . To do this,. Sign In. Just wanted to add that all the variable/event number lookup file are sent inside the ZIP file with Data Feed files. All subsequent success events that involve this product are credited to "Canary". This only impacts data sent to or retrieved from Adobe Analytics using SFTP. Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. Is this a Merchandising eVar? The “instances” metric works differently on Merchandising eVars. i want to implement a merchandising evar (evar100) and i would like to know what kind of separator can i use to separate different value in the same evar. Level 2. you could even drop the "Conversion Variable Syntax" (as in not make this a Merchandising eVar) Since the Order ID applies to the entire order, and it's being set on the purchase. I'm using Evar2 for Internal Campaign IDs. Data warehouse refers to the copy of Analytics data for storage and custom reports, which you can run by filtering the data. Well, i'm testing the workaround with an additional - 190101Hi , I need to capture two different Values for one Merchandising eVar. _experience. You're welcome Yes. These are based on either an eVar or custom events. Variable used in the Visit number dimension. Data feeds are a powerful way to get raw data out of Adobe Analytics. . The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Read real-world use cases of Experience Cloud products written by your peersAdds merchandising eVars to the products variable. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. On the New Data Warehouse request page, select the Report destination tab.